Head of Regional Branding (Kepala Bidang Branding Daerah)

Join the Bangka Belitung Provincial Government as the Head of Regional Branding and lead the strategic development of the province’s identity, tourism appeal, and economic growth. In this high-impact role, you will shape the narrative of Bangka Belitung—known for its beautiful islands, rich culture, and vibrant economy—into a compelling and cohesive brand. Based in Pangkalpinang, you will collaborate with stakeholders across the public and private sectors to implement innovative branding strategies that attract investment, boost tourism, and enhance the province’s global reputation.

As Head of Regional Branding, you will oversee the creation and execution of comprehensive branding initiatives, from developing key messaging and visual identities to managing media campaigns and stakeholder engagement. You will work closely with the provincial government’s communications team, local businesses, and tourism authorities to ensure consistent and impactful branding across all touchpoints. This role offers a unique opportunity to make a tangible difference in the province’s development, with the potential to grow your career in a dynamic and forward-thinking organization.

📋 Tanggung Jawab Pekerjaan

• Develop and implement strategic branding initiatives to enhance the province’s identity and appeal.
• Create and manage key messaging, visual identities, and brand guidelines for the province.
• Oversee the development and execution of media campaigns to promote Bangka Belitung’s unique selling points.
• Collaborate with stakeholders across the public and private sectors to ensure consistent and impactful branding.
• Monitor and analyze branding performance metrics to inform strategic decisions.
• Manage the branding budget and resources to ensure effective and efficient implementation.
• Represent the province at national and international events and conferences.
• Stay up-to-date with industry trends and best practices in regional branding.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Communications, Tourism, or a related field.
• Minimum of 8 years of experience in regional branding, marketing, or communications, with a proven track record of success.
• Strong understanding of branding principles, strategies, and best practices.
• Excellent project management and organizational skills.
• Proficient in using Microsoft Office Suite, Adobe Creative Suite, and other relevant branding software.
• Fluent in English and Bahasa Indonesia.
• Ability to work collaboratively with stakeholders across the public and private sectors.
• Strong leadership and communication skills.

🛠️ Keahlian

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